Website Development Tips From Top Portland Agency

Starting a new business is a challenge. You have to learn everything you can about the industry, the products and services, regulations, what types of licenses and certifications you need, who you need to hire, how you need to reach a consumer and more. There’s a lot to learn and that’s just to get started with a business, let alone what you have to do with marketing. Is Portland website development something you should try to do yourself or should you hire an agency? 

Small Business Marketing Tips 

Everyone is different and every industry is different. Some business owners are able to easily get a website up and running but struggle with the marketing side. Others need website developers to assist them and help improve their online presence. Here’s where the top new business development marketing agency recommends you get started: 

Get online

The first rule of getting a new business off the ground in marketing is to build a strong web presence. This means getting a website built. Theoretically, you should have your website built before you launch other marketing efforts. However, if you can generate business as quickly as possible, always consider it because early dollars help you grow faster. 

Build your email list

More than social media, it’s your email list that will help you communicate with your prospects and consumers. Utilizing this platform can help you have unlimited access to your target audience and inform them of anything from a big sale to your store being closed for a day or two. 

Social media still has value

While emails are now more valuable for most types of companies, social media should never be avoided, especially when you consider the fact that most platforms are free and just require you to post quality content. As long as you can continue to generate new content, you can grow an audience organically. 

Start in one spot, even if you’re national: Regardless of your target audience as far as geography, start small. You want to focus your money and content into areas that will produce faster for you. Not only does this get money in the door faster, but it also helps you to learn how the audience reacts to your content and how to improve your efforts. 

If you are in need of solid web design and digital marketing company Portland, contact Spot Color Marketing today for assistance. We can help you grow your business and improve your advertising efforts with cost-effective strategies that produce long-term results.